Top Story

e4m_logo.png

Home >> Advertising >> Article

Kamal Krishnan joins Mathrubhumi as National Head – Media Solutions

15-May-2017
Font Size   16
Share
Kamal Krishnan joins Mathrubhumi as National Head – Media Solutions

Kamal Krishnan PS has joined the Mathrubhumi group of publications as National Head – Media Solutions (Print). In his previous stint, he was heading Response for Times of India, Kerala. Talking about his new move, Krishnan said, “I’m excited about this new role. Mathrubhumi is a brand I’m familiar with right from my childhood and have continued associating with in various ways in my professional life too. Getting an opportunity to work with such a brand at the leadership level is definitely fulfilling and challenging.”

Starting his career in advertising, Krishnan has worked with Contract Advertising, Rediffusion and Percept Hakuhodo. Later, he moved to the telecom sector with BPL Mobile, Hutch and Vodafone handling marketing communications. His foray into media was with Radio Mango where he was the National Head for Sales & Marketing. Krishnan brings with him a rounded experience having worked with agencies, clients and the media.

“Stepping into this position during an extremely transitional stage in media is quite challenging, but I’m confident of leading the change for this great institution, which is synonymous with the progressive state of Kerala and Malayalees across the globe. Mathrubhumi’s strength today is across all media platforms, be it Print, TV, Radio, Digital or Events, and I’m sure that positive value packed integrated solutions from Mathrubhumi will help advertisers to effectively connect with Malayalees all over the world,” he added.

Tags

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.