Motivator, GroupM’s media agency has added the media account of Kalyan Jewellers to its kitty. The account has been moved within the GroupM structure – from Maxus to Motivator.
Maxus retained the account for five years.
While the win was not preceded by a multi-agency pitch, sources close to the development have confirmed the news to exchange4media. Sources also say Anup Mukundan has been appointed as Manager – Media Planning for Kalyan Jewellers.
It is learnt that Mukundan will be operating from the corporate office of Kalyan Jewellers, which is located in Thrissur, Kerala.
Mukundan’s last stint was with RK Swamy BBDO as Media Controller. He has also worked with Mindshare for nearly four years.