Top Story

e4m_logo.png

Home >> Advertising >> Article

Kalanithi Maran-promoted Sun Aviation to finalise creative partner shortly

08-January-2010
Font Size   16
Kalanithi Maran-promoted Sun Aviation to finalise creative partner shortly

Sun Aviation, promoted by Kalanithi Maran, which had called for a creative pitch recently, will be finalising a creative partner shortly. According to a company spokesperson, all the top 10 agencies of the country were in the fray for the Southern metro-based coveted aviation account.

Speaking to exchange4media, the spokesperson said, “We are in the process of shortlisting and finalising our creative partner.” He further said that Sun Aviation had set aside an advertising budget of Rs 7 crore for the launch phase.

When asked about the launch of the operation, the spokesperson said, “We will launch our operations very soon,” and added that the earlier deadline (January-February, 2009) as reported in the media, had been postponed and “we will launch now our operations in the next fiscal year”.

With Sun Aviation, Maran will be foraying into the aviation sector. According to media reports, Maran had recently bought the regional carrier Star Aviation, owned by Dubai-based NRI, Syed Mohammad. Star Aviation is the first carrier to get approval to operate a regional airline in the Southern part of the country. Sun Network, which owns Sun TV, Red FM, Tamil daily Dinakaran and Sun Direct DTH, has a licence as non-scheduled airline operator for chartered flights and air taxi services under the name Global Express. Two years ago, the company had won shareholder approval to operate commercial flights.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Shaan Raza, Deputy Managing Director, Optimise, spoke to exchange4media about their journey since inception and their new technology, TrackingX, which they are planning to launch in India by February...

Meanwhile, Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

The Indian out-of-home advertising company selects Edge1's ERP software platform to automate their OOH business