Anchor White toothpaste has roped in Kajol as their new brand ambassador and has unveiled their new ad campaign with the actress. Devoted to motherhood, a wife and a career-oriented woman, the campaign imbibes the key values of the brand such as integrity, honesty, accountability and social responsibility.
Sanjay Shah, Managing Director, Anchor Health and Beauty Care, said, “Anchor is dedicated to providing the Indian market with the finest products at affordable prices. Anchor believes in, integrity, quality and value for money for the consumer and is one of the first toothpastes to offer all round protection and comprehensive oral care at an honest price. Since inception, Anchor White toothpaste has radically changed the market by bringing down prices across the spectrum and increasing access to quality oral care. It is with this vision and the help of our new ad campaign and brand ambassador Kajol that Anchor hopes to conquer the Indian consumer’s trust and loyalty.”
Anchor is the first toothpaste to have been recognised by the Vegetarian Society of London and to be approved by The International Dental Health Foundation, London, UK. Anchor has also won the Consumer World Award in 2005, 2006 and 2007.
Commenting on her new role as brand ambassador for Anchor White toothpaste, Kajol said, “For me, my family always comes first. Becoming a mother has made me very conscious about my family’s health and oral care needs. Anchor White is one of the most trusted and well reputed toothpaste brands in the market and I am proud to be their brand ambassador.”
Sashi Nair, President, Sales & Marketing, Anchor Health and Beauty Care, said, “Anchor White provides consumers with the best oral care and protection with three key ingredients ‘Fluoride + Triclosan + Calcium’. We hope to propagate this belief further with the help of our new brand ambassador Kajol, who shares our brand philosophy and imbibes our brand values.”
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