Top Story

e4m_logo.png

Home >> Advertising >> Article

Kajol to give a starry shine to Anchor White toothpaste

06-March-2008
Font Size   16
Share
Kajol to give a starry shine to Anchor White toothpaste

Anchor White toothpaste has roped in Kajol as their new brand ambassador and has unveiled their new ad campaign with the actress. Devoted to motherhood, a wife and a career-oriented woman, the campaign imbibes the key values of the brand such as integrity, honesty, accountability and social responsibility.

Sanjay Shah, Managing Director, Anchor Health and Beauty Care, said, “Anchor is dedicated to providing the Indian market with the finest products at affordable prices. Anchor believes in, integrity, quality and value for money for the consumer and is one of the first toothpastes to offer all round protection and comprehensive oral care at an honest price. Since inception, Anchor White toothpaste has radically changed the market by bringing down prices across the spectrum and increasing access to quality oral care. It is with this vision and the help of our new ad campaign and brand ambassador Kajol that Anchor hopes to conquer the Indian consumer’s trust and loyalty.”

Anchor is the first toothpaste to have been recognised by the Vegetarian Society of London and to be approved by The International Dental Health Foundation, London, UK. Anchor has also won the Consumer World Award in 2005, 2006 and 2007.

Commenting on her new role as brand ambassador for Anchor White toothpaste, Kajol said, “For me, my family always comes first. Becoming a mother has made me very conscious about my family’s health and oral care needs. Anchor White is one of the most trusted and well reputed toothpaste brands in the market and I am proud to be their brand ambassador.”

Sashi Nair, President, Sales & Marketing, Anchor Health and Beauty Care, said, “Anchor White provides consumers with the best oral care and protection with three key ingredients ‘Fluoride + Triclosan + Calcium’. We hope to propagate this belief further with the help of our new brand ambassador Kajol, who shares our brand philosophy and imbibes our brand values.”

Tags

Rajat Sharma who was recently elected as President of the NBA talks about his plans for the industry body

The Country Sales Manager Media at Akamai says that technology seems to be taking over all possible spaces and people considering it in both positive and negative ways

The India Marketing Lead of Skyscanner believes that with the acquisition by Ctrip they have reached the market leader status

Our typical marketing budget is usually 10 per cent of the topline spend

The BBC carried out a survey along with Globescan to see how the world looks at the issue of ‘fake news’

The objective of content marketing is not just to encourage product purchase or generate ROI. The key to its success lies in building relationships based on trust, opines Dasgupta

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions