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Kajol to endorse DTC's Asmi brand for two years

05-April-2005
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Kajol to endorse DTC's Asmi brand for two years

Diamond Trading Company (DTC) has recently roped in Bollywood actress Kajol for its contemporary brand Asmi. Kajol will be the Asmi's brand ambassador for two years.

Stephen Lussier, Executive Director of Marketing, DTC, said, "An intensive consumer survey revealed that Kajol inspires women across India. They clearly see her as a woman who exhibits a strong inner fire to rise above all and strive to be the best. Hence, we are delighted to present Kajol as the Asmi woman."

Cherie Tandon Saldanha, Marketing Director, India, DTC, said, "Asmi Diamond Jewellery is the contemporary woman's choice. The brand is not just a fashion statement but a unique reflection of her attitude, spirit and her inner fire."

Elaborating on the collection, Saldanha said, "The Asmi collection is a unique symbol of a modern woman's drive and attitude to work and life. It stands for all that she has accomplished and wants to accomplish in her life."

Kajol said, "There is an achiever in every woman. It is her spirit, her inner fire that helps her overcome life's challenges and rise above it. Asmi recognises this."

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