Kadence Research India, the global business research specialist, which marked its footprint in India in 2006, has further expanded its presence in Asia with the official launch of its offices in Jakarta in Indonesia and Kuala Lumpur in Malaysia. The Group already has operations in Boston, London, Singapore and Sydney. The latest expansion considerably strengthens Kadence’s international network.
Both the new offices will deliver a full service offering of quantitative and qualitative insight to local and global clients. Jakarta becomes the organisation’s regional centre of excellence for product testing, while the Kuala Lumpur office incorporates a state-of-the-art call centre with browser-based CATI technology.
Aman Makkar, Managing Director, Kadence Research India, said, “We are delighted to announce the expansion of Kadence in Asia. With knowledge and understanding of local culture, and advanced technical resources offered by Kadence’s existing network, Jakarta and Kuala Lumpur are well positioned to provide clients with one of the strongest independent market research offerings in the region.”
Makkar added, “Kadence places great emphasis on its global expansion strategy as we believe it is important not only to our existing clients wishing to exclusively research specific regional markets, but also as an extension of our international services for clients who want regional insight in the context of a global campaign. The next step in our
development is to open a new operation in China, which is scheduled for later this year.”
Founded in 1992, Kadence works with some of the world's largest brands, providing global coverage at a local level. Specialist researchers work with clients to deliver knowledge rather than just data.