RAPP India has appointed Kabir Ahmed as Group Director- Brand Communication. He takes on the new position following his stint as Brand Services Director at Lowe, Mumbai.
Quoting on his appointment, Ahmed said, “For me, it was to look at doing something different in advertising. At RAPP India, the true sense of 360 degree, including the digital exercise on a brand, approach to marketing communications and the sheer magnitude of work done for its clients excited me. I look forward to add value to these processes.”
Backed with career experience spanning over nine years, Ahmed has worked for both, brand communication and creative execution for his clients. From his stints at Lowe and Percept/H, he gathered knowledge in brand communications while working on brands like FedEx, Sunburn, Idea Cellular services, Practo.com, HSBC Bank and HSBC InvestDirect amongst others. His earlier stint at DDB Mudra, Chennai, and Art Advertising, Mumbai, during former years of his career gave him an opportunity to work on the creative end for brands like Anchor, Dyna, Fem, Schwarzkopf, Nippon Paint, Cavin Kare, J. Hampstead, Mistair, Siyarams, Monginis, Medimix, Rakindo, and Ashok Leyland.
Ahmed will be reporting to Venkat Mallikarjunan, President, RAPP India and will manage clients across the agency’s portfolio.
Commenting on the addition to the team, Mallikarjunan Das said, “RAPP India is going through its next phase of growth with a number of new business wins and a truly fabulous array of clients and spread of work. In a typical work day our life moves from a digital assignment to one involving Data and consumer engagement and then to a classical brand building task. It’s a truly exciting period of time when we need people with deep passion for the communications business supported with a high level of energy and versatility. Kabir brings in just the right blend of enthusiasm and experience for the period ahead.”
RAPP, a part of the Omnicom Group, is a new age agency with a multi-channel offering and a data driven approach to building brands. The agency has capabilities in Brand Planning, Mass media communication, Digital, Analytics, Direct Marketing, CRM and Loyalty.
RAPP's India clients include Aditya Birla Group, Emerson, HDFC, Hewlett Packard, Loyalty Solutions, Royal Canin, FBB and V-Guard among others.