Top Story


Home >> Advertising >> Article

K2 Communications bags Zee Kannada PR account

Font Size   16
K2 Communications bags Zee Kannada PR account

K2 Communications Pvt Ltd, a Bangalore-based PR agency, will be handling the PR duties for Zee Kannada. K2 Communications will handle all offline and online PR and media activities of Zee Kannada, which is currently carving an aggressive path to increase its viewership in the state.

Commenting on the PR plans and the enrolment of the new agency, Anup Chandrasekharan, Business Head, Zee Kannada, said, "We are currently pursuing an intensive strategy which will see Zee Kannada increase its TRPs among the local audience. With a programming mix designed to elicit greater interest and participation in our viewers, we have chalked out a year round calendar that will see Zee Kannada feature prominently among the viewing preferences of Kannadigas. Naturally, we were looking at PR partners who could work with us and deliver the results that we aspire. K2 Communications understands our culture and our needs and we are confident that they will be able to help us achieve our goals."

Shiv S Devraaj, Founder and CEO, K2 Communications, said, "Being a Bangalore-headquartered agency with national credentials gives us an edge in managing this account. Zee Kannada is doing very well with its innovative programming and is destined to scale new heights. Our team will ensure that both of us reach our objectives and goals faster and maintain a leadership position in our respective domains."

K2 Communications has also recently tied up with Dukas PR, a New York based PR agency as also with an agency in the Asia Pac region.


Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

Recap brings you a round up of the important stories that made headlines this week.

Powered by advertising technology expert Yospace, Akamai’s Dynamic Ad Insertion is designed to help content providers offer greater monetization opportunities through online advertising, while maintai...

The second season of the show takes viewers on a profound journey to the homes of their favorite celebrities such as cricket icon Saurav Ganguly and Bollywood actors Sushant Singh Rajput, Radhika Apt...