K2 Communications Pvt Ltd, a Bangalore-based PR agency, will be handling the PR duties for Zee Kannada. K2 Communications will handle all offline and online PR and media activities of Zee Kannada, which is currently carving an aggressive path to increase its viewership in the state.
Commenting on the PR plans and the enrolment of the new agency, Anup Chandrasekharan, Business Head, Zee Kannada, said, "We are currently pursuing an intensive strategy which will see Zee Kannada increase its TRPs among the local audience. With a programming mix designed to elicit greater interest and participation in our viewers, we have chalked out a year round calendar that will see Zee Kannada feature prominently among the viewing preferences of Kannadigas. Naturally, we were looking at PR partners who could work with us and deliver the results that we aspire. K2 Communications understands our culture and our needs and we are confident that they will be able to help us achieve our goals."
Shiv S Devraaj, Founder and CEO, K2 Communications, said, "Being a Bangalore-headquartered agency with national credentials gives us an edge in managing this account. Zee Kannada is doing very well with its innovative programming and is destined to scale new heights. Our team will ensure that both of us reach our objectives and goals faster and maintain a leadership position in our respective domains."
K2 Communications has also recently tied up with Dukas PR, a New York based PR agency as also with an agency in the Asia Pac region.