K S Chakravarthy popularly known as Chax has put in his papers as National Creative Director, FCB Ulka, confirm highly placed industry sources. Chax joined FCBUlka , in July, 2008 as National Creative Director and oversaw all creative work across Ulka’s four Indian offices as well as its Digital and Interactive division. In his illustrious career in advertising, he has worked on blue chip clients like Tata, ITC, Coke, Cadbury, and P&G. Quite interestingly he is an Electrical & Electronics Engineer by education.
Chax commenced his advertising career immediately after graduation in 1980, as a copy trainee with Clarion-McCann. He joined JWT as Creative Director to lead its Bangalore office in 1986 and moved to Leo Burnett, Mumbai in 1992, where he was National Creative Director till 2001.
He left Burnett in 2001 to set up Persistence of Vision, a successful ad film production house. He returned to advertising for a three year stint with Rediffusion DY&R.