Top Story


Home >> Advertising >> Article

K S Chakravarthy to move on from FCB Ulka

Font Size   16
K S Chakravarthy to move on from FCB Ulka

K S Chakravarthy popularly known as Chax has put in his papers as National Creative Director, FCB Ulka, confirm highly placed industry sources. Chax joined FCBUlka , in July, 2008 as National Creative Director and oversaw all creative work across Ulka’s four Indian offices as well as its Digital and Interactive division. In his illustrious career in advertising, he has worked on blue chip clients like Tata, ITC, Coke, Cadbury, and P&G. Quite interestingly he is an Electrical & Electronics Engineer by education.

Chax commenced his advertising career immediately after graduation in 1980, as a copy trainee with Clarion-McCann. He joined JWT as Creative Director to lead its Bangalore office in 1986 and moved to Leo Burnett, Mumbai in 1992, where he was National Creative Director till 2001.

He left Burnett in 2001 to set up Persistence of Vision, a successful ad film production house. He returned to advertising for a three year stint with Rediffusion DY&R.

Tags FCB Ulka K S Chakravarthy Chax Persistence of Vision Rediffusion Y&R Tata ITC Coke Cadbury P&G

Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

The campaign has urged all women to go for an early detection of breast cancer.

The sticky banner appears to show up in YouTube pre-roll ads of other brands, like a standard in-video banner. And the adhesive power of the banner is so strong, that even the characters in the ads ca...

Conceptualized and executed by GREY Group, the latest campaign for ENO demonstrates how the sudden onset of acidity can not only disrupt an otherwise fun moment, but has the potential to derail the ce...