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K Factors adds Escorts Tractors, FIIT JEE, Jagatjit Industries, Fire Arcor to its kitty

K Factors adds Escorts Tractors, FIIT JEE, Jagatjit Industries, Fire Arcor to its kitty

Author | Pallavi Goorha | Monday, Dec 15,2008 7:01 AM

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K Factors adds Escorts Tractors, FIIT JEE, Jagatjit Industries, Fire Arcor to its kitty

K Factors has had a busy November and December, adding a slew of new accounts. The new wins include Escorts Tractors Ltd, engineering coaching institute FIIT JEE, Jagatjit Industries Pvt.Ltd, one of India’s oldest liquor manufacturers, and real estate firm Fire Arcor.

Commenting on the new wins, Shantomony Ray, CEO, K Factors, said, “We are really happy to win these businesses in just two months. For Fire Arcor, we are doing their brochure, branding, logos and outdoor. Fire Arcor is coming up with a township called ‘The Empyrean’. We are doing direct marketing campaigns for FIIT JEE. We are doing ATL and BTL activities for Jagatjit Industries, while for Escorts Tractors, we are doing rural BTL, outdoor hoardings and market research for them.”

“We had billings of around Rs 2.23 crore from April 2008 till date,” he added.

Talking about the economic slowdown, Ray said, “Given the current market situation and the global economic meltdown, advertiser and marketers are only going to squeeze their advertising spends. With that, our key focus will be on consolidating our businesses through retention of our current clients and growing with them.”

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