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K-Factor to aid Government on Advertising Policy

K-Factor to aid Government on Advertising Policy

Author | Pallavi Goorha | Tuesday, Jul 25,2006 6:47 AM

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K-Factor to aid Government on Advertising Policy

A Taskforce on Cultural and Creative Industries has approached Shivjeet Kullar’s K-Factor to give its view on the advertising scenario. These inputs will be published in a book, which will serve as a vital resource guide to the policy makers when they prepare the next economic plan.

Firstly, a report will be submitted to the Planning Commission. The report will include 16 sectors – handicrafts, building arts, antiquities, handmade textiles and made-ups; cottage industries, architecture, conservation and traditional, design, fine and plastic art, performing and ritual arts; literature and publishing; audio-visual and digital media, motion media, broadcasting; advertising and public relations, creative retailing, vocational education and training, culture studies; cultural and ecological hospitality trade, leisure and entertainment; events, fairs and festivals; health and healing, beauty and food and culinary arts.

Asian Heritage Foundation Director, Rajiv Sethi, has been appointed Vice Chairperson of the Taskforce on Cultural and Creative Industries. This report will address issues like how is the industry to be organised, what are the issues that can be addressed, etc.

Elaborating on the development, K-Factor in a statement said, “It is really a big initiative taken by the Government. He (Khullar) will be initiating the paper with help of Colvyn Harris of JWT and Ashutosh Khanna of Grey Worldwide. The paper will be published in September 2006 and will be given to ministers, members of the Planning Commission. We want the advertising industry experts to give their views.”

Among several things, the paper will concentrate on the present scenario, scale of operation in terms of employment and revenue, how this sector operates, linkages with other sectors, infrastructure required, institutions specialising in vocational training for this sector and quality of that education.

The paper will also discuss any issues regarding the Government policy for this sector that could possibly be addressed by this mission. Potential solutions to these issues include initiating award schemes to raise the profile of this sector, establishing large scale media labs to create synergies between various agencies and creative individuals, credit facilities for start ups and creating national institutes for advertising that are on par with IITS, NID, NIFT, etc.

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