K-Factor adds Modi Revlon, Biba and LeagueOne to its kitty

K-Factor adds Modi Revlon, Biba and LeagueOne to its kitty

Author | Pallavi Goorha | Monday, Aug 20,2007 9:46 AM

K-Factor adds Modi Revlon, Biba and LeagueOne to its kitty

Shivjeet Kullar-promoted K-Factor has recently expanded its portfolio of clients with the addition of three new accounts – Modi Revlon; Biba, the fast growing fashion brand invested in by the Kishore Biyani group; and Alyque Padamsee’s recently launched video-BTL advertising medium ‘LeagueOne’. The combined account size is worth Rs 5 crore.

Commenting on the account wins, Shantomoy Ray, VP and Director, K-Factor, said, “We are pleased as the profile of these businesses suits our portfolio very well. We like to do high design and high impact work, which is exactly the requirement of these brands.”

Kullar said, “We bagged the Modi Revlon account following a multi-agency pitch. The incumbent agency was Bounce. We will be doing print advertisements and below the line activities like mailers, banners, catalogues, etc. We will begin work for Modi Revlon soon. For Biba, we have begun work on their branding exercise. We are already doing creative work for their suits for the next season. We are doing print advertisements, website advertisements and catalogue work. For LeagueOne, we are doing press advertisements, films, direct mailers, etc. Also for LeagueOne we are planning to do a series of events for the advertising fraternity. TVC and outdoors will follow later as part of the media plan.”

Munmun Agarwal, Creative Director, K-Factor, said, “Our young team is really looking forward to sinking their creative teeth into these brands. Our doors are always open for fresh talent. It is one of our aims to give as many young people a chance as possible.”

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