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K-Factor adds four new businesses to its kitty

04-August-2009
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K-Factor adds four new businesses to its kitty

Making it four-in-a-row, Shivjeet Kullar’s K-Factor has picked up the accounts of Canara HSBC OBC Life Insurance, World Lung Foundation, TDI Real Estate and Oxfam India over the past few months. The cumulative account size is pegged at Rs 70 lakh.

Commenting on these account gains Shantomoy Ray, CEO, K-Factor, said, “These clients represent a diverse array of products and services, and our creative teams are excited about working on them.” When asked about the slowdown, he replied, “In tough times, clients seem to prefer compact agencies with a faster response time. Many of these brands have been won in multi-agency pitches, where bigger agencies were involved.”

Canara HSBC OBC Life Insurance is one of the largest life insurance service providers in the country today. The company has assigned its entire internal communications to K-Factor and its activation programmes to the agency’s BTL set-up called K-Factor Direct.

On choosing K-Factor, Amit Sengupta, Senior Manager – Sales & Planning, Canara HSBC OBC Life Insurance, said, “It is extremely important for us to get supported by professional partners in creative expressions of our domain of sales promotion. The level of engagement and excitement determines the top line and that is supported brilliantly by K-Factor. It has been a superb association so far and we are looking ahead for many more moments of success.”

The World Lung Foundation operates in many countries around the world. In India, it focuses on cigarettes as well as smokeless tobacco.

Dr Kunal Banerji, Executive Director – Marketing, TDI Infrastructure, said, “K-Factor has started working with us by launching the ‘My Floors’ project, and over the next three months we aim to launch multiple new products.”

Dr Banerji added, “I find K-Factor’s work very creative. Their commitment to the client is admirable and the service very satisfactory and we are happy to work with them.”

Oxfam works around the world in critical development areas. The agency will assist them in their fund raising and awareness efforts.

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