Jyothy Laboratories consolidates business with DDB MudraMax

Jyothy Laboratories consolidates business with DDB MudraMax

Author | exchange4media News Service | Wednesday, Feb 06,2013 8:20 PM

Jyothy Laboratories consolidates business with DDB MudraMax

DDB MudraMax has been appointed as the sole media planning and buying partner for Jyothy Laboratories Limited (JLL).

Currently DDB MudraMax is the planning partner and BPN (of IPG Media Brands Network) is responsible for the media buying, implementation across all brands of JLL brands.

Speaking on the decision to consolidate its business with DDB MudraMax, JLL CEO S Raghunandan said, “Our belief is that consolidation with one agency partner will enable us to maximise efficiencies and effectiveness of our marketing investments. Basis our experience with DDB MudraMax and their potential to offer end-to-end solutions, we have decided to put all our eggs into one basket. We are confident that they will do their job well.”

MR Jyothy, Director, JLL added, “DDB MudraMax team demonstrated passion and high energy levels and we wish to see it further enhanced.”

Sathyamurthy NP, President, DDB MudraMax said, “It is always a delight to work with the JLL team and we are glad they have reaffirmed their confidence in DDB MudraMax, through this consolidation. JLL is poised to further fortify their brands in the next few years and we are glad to be its partner in this challenging and exciting journey. We are ready to roll and I am sure that you will see some great work from the team.”

Pratap Bose, COO, DDB Mudra Group added, “My brief to the team is simple – deliver and demonstrate once again, that we are a formidable force to reckon with. All the stake holders will benefit from this consolidation; I am confident.”

This consolidation will be effective from March 2013 and industry sources peg the JLL portfolio of business in the vicinity of Rs 100 crore.

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