Top Story


Home >> Advertising >> Article

Jyothy Laboratories consolidates business with DDB MudraMax

Font Size   16
Jyothy Laboratories consolidates business with DDB MudraMax

DDB MudraMax has been appointed as the sole media planning and buying partner for Jyothy Laboratories Limited (JLL).

Currently DDB MudraMax is the planning partner and BPN (of IPG Media Brands Network) is responsible for the media buying, implementation across all brands of JLL brands.

Speaking on the decision to consolidate its business with DDB MudraMax, JLL CEO S Raghunandan said, “Our belief is that consolidation with one agency partner will enable us to maximise efficiencies and effectiveness of our marketing investments. Basis our experience with DDB MudraMax and their potential to offer end-to-end solutions, we have decided to put all our eggs into one basket. We are confident that they will do their job well.”

MR Jyothy, Director, JLL added, “DDB MudraMax team demonstrated passion and high energy levels and we wish to see it further enhanced.”

Sathyamurthy NP, President, DDB MudraMax said, “It is always a delight to work with the JLL team and we are glad they have reaffirmed their confidence in DDB MudraMax, through this consolidation. JLL is poised to further fortify their brands in the next few years and we are glad to be its partner in this challenging and exciting journey. We are ready to roll and I am sure that you will see some great work from the team.”

Pratap Bose, COO, DDB Mudra Group added, “My brief to the team is simple – deliver and demonstrate once again, that we are a formidable force to reckon with. All the stake holders will benefit from this consolidation; I am confident.”

This consolidation will be effective from March 2013 and industry sources peg the JLL portfolio of business in the vicinity of Rs 100 crore.

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.