Jyothy Laboratories has finalised its media partners. The corporate major has decided on Carat Media to take care of its media buying requisites. At the same time, it has extended its relation with Optimum Media Solutions (OMS) as the strategic media planning partner. This would be the second year of the relation with OMS. Industry sources peg the business in the vicinity of Rs 45 crore.
Confirming the development, Jyothy Laboratories, Head, Marketing, K Raghavendra, said, “This will be effective from July 1, 2006.” When asked why is chose Carat as its media buying partner, he said, “We had undertaken a rigorous selection process and this was decided on the basis of that.”
Carat Media, Group CEO, Charles Jenarius, commented, “We are grateful for the trust reposed in us by Jyothy Laboratories. We have much to offer going into the new world of consumer empowered media. In Jyothy Laboratories we have found a client very receptive and eager to explore the new charter. The team at Carat is very excited with this new assignment and is raring to go.”
Jyothy Laboratories has brands like Ujala, Exo, Max and Jeeva in its portfolio. The company has aggressive plans on its way forward and this is one reason that led them to look for a media buying agency.