Lintas Media Group has bagged the mandate for media buying and implementation duties of Jyothy Laboratories Ltd, marketers of brands like Ujala, Maxo, Exo and Jeeva, following a multi-agency pitch. The other agencies in the fray included Mudra, Starcom Mediavest, Motivator, Allied Media and the incumbent agency Carat Media. Industry sources peg the business in the vicinity of Rs 45 crore.
NP Sathyamurty, Joint President, Lintas Media Group, has confirmed the development. He added, “We are delighted to be associated with Jyothy Laboratories. We are proud to be part of the 25th year of their success story in India and are certain to further the brand strengths through Lintas Media Group’s team talent and tools that will compliment Jyothy Labs’ integrated planning and buying process. And, I trust this will enable us to take the visibility of Jyothy Labs’ brands to the next level.”
In the past, the media duties were handled by Carat for buying and Mudra Media for the planning part. Mudra Media continues to handle the media planning part of the business.