Top Story

e4m_logo.png

Home >> Advertising >> Article

JWT wins Delhi Metro account

08-October-2002
Font Size   16
JWT wins Delhi Metro account

With the first phase of the metro rail connecting Shahdara to Tis Hazari, a stretch of busy 8.3 kilometers in Delhi, to commence from December, a need to educate and promote the use of the service is getting Metro authority’s attention. And they have assigned this task to JWT.

Confirming this development with exchange4media, Mukul Kansal, VP and Director-Client Servicing says, “Yes, we have won the Delhi Metro account. Beyond this I am not in a position to divulge anything at this point of time as we are still working on the details.”

According to sources, JWT (erstwhile HTA) was called to make a presentation about two month’s back. A revised strategy presentation by the agency is in the offing. The initial campaign is expected to be around Rs 4 crore. The Metro authorities are also expected to split other smaller duties with a few agencies.

Sources at Delhi Metro authority share that the focus of communication campaign would be on projecting the state-of-the-art technology, benefits of decongestion of traffic, saving of time and money, reduction of pollution and above all, the convenience factor. According to Delhi Metro authority, the outcome of this 8.3 km stretch would set the yardstick for future communication strategy for the entire 62 km that will be covered by the year 2005.

According to analysts, the Delhi Metro is expected to ease the traffic congestion on the road, where over 12 million people and four million vehicles jostle for space. It is also expected to cut Delhi's pollution level by around 50%, when the first phase, stretching over 62 kms, is completed in 2005. When completed, this stretch of the metro will do away with the need for nearly 2,600 buses, 33 lanes and around 20,000 private and public cars.

The metro is one of the biggest infrastructure projects undertaken in India since the British built New Delhi.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

WhatClicks promises to be an unbiased, objective, third-party audit firm that will work with advertisers and agencies alike to help build an effective and integrated digital strategy.

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video