Fourth edition of Tamizh Awards 2012 came to an end on March 17 in Chennai. Tamizh Awards are the only regional awards that recognise local talent and work produced in the south. Advertising Club Madras played host to the event.
JWT was declared as Sakalakalavallavan or Agency of the Year, third time in a row taking home 20 metals in total, including four Golds, seven Silvers and nine Bronzes. Leo Burnett and TCC followed, with two Silvers and two Bronzes each. Awards were given away in 19 categories choosing the best among 270 entries received this year from about 40 organisations, including advertising agencies, film producers and media companies. JWT walked away with a grand prize of Rs 1 lakh, sponsored by Hello FM.
Excited with the win of Agency of the Year for the third time, Priya Shivakumar, Associate Vice President and Senior Creative Director, JWT said, “It is heartening to win the award for the third consecutive year. This is a reward for all the efforts that the team puts in day and night round the year.”
“We have got an award in almost every category, which is delighting. Winning any award feels great but these awards are really close to our heart as they recognise the best work done locally. Our focus has always been on bringing out great work and I hope to repeat this performance every year,” she added.
The event was sponsored by Daily Thanthi for the fourth consecutive year and supported by others promoters such as Ananda Vikatan, Indian Terrain, Union Bank of India, Sulekha.com, Style Spa, Studio 7, Lanson Toyota and Hello FM.
Talking about the event this year, P Subramaniam, President, Ad Club Madras and Vice President, OTS Advertising said, “Although the number of entries we’ve received this year was less than last year, we saw participation from a lot of new agencies and organisations.”
Talking about future plans, he added, “We now plan to revamp the awards, bring in a lot of new elements and thus, attract more entries and participation.”
The judges for this edition of Tamizh Awards 2012 were Thomas Xavier, Chairman and National Creative Director, Orchard Advertising; Ramanujam Sridar, Chief Executive Officer, Integrated Brand Comm and KS Chakravarthy, National Creative Director, Draftfcb Ulka.
FESWA, RK Swamy BBDO, Black Box, Integrated Brand-Comm, Interface Communications, Gutfeel, Breakthrough, Optima, Times of India, Ogilvy , Chirpy Elephant ,Hut Films , N & D Communications, Elegant Publicities, Disha Communications, Square Circle, Vinisha Vision, Bootlegger’s Island, Vijay TV, Phoenix Films, Reel Routes, Beadle, Mitras Films, Crayons Advertising and Layam Advertising were other winners at the awards.