JWT India has unveiled the theme and its first video for Portfolio Night 11, scheduled to be held at the JWT India office on May 22, 2013.
The theme for this year’s Portfolio Night is ‘An Eye-Opener’, and the entire concept is built around the hashtag #WhatIThinkAboutAdvertising. Students were asked to use this hashtag and tweet @pnmumbai11 their thoughts on what they think advertising is all about.
“Bust the myths and unveil the truth in the most realistic, simple fun way, that’s the endeavour on the ‘Eye Opener’. The truth may be a bitter pill to swallow, but just like your work, it’s time to come face to face with what advertising and you are really worth,” said Tista Sen, National Creative Director, JWT India.
The 360 degree crowd-sourced campaign includes social media, posters, TVCs, hoardings and radio spots on Radio Mirchi. As part of the overall campaign, a few advertising students were asked what they thought about advertising and these videos were seeded on the Portfolio Night Facebook page, urging people to tweet about what they thought about advertising. The craziest of these tweets are then being selected to create posters, films and radio spots for JWT-Portfolio Night 11 campaign, all of which can be viewed on http://www.facebook.com/portfolionightmumbai11. The people whose tweets are being picked will be given prizes.
JWT Portfolio Night 11 promises an evening with the country’s top creative directors, including Prasoon Joshi, Piyush Pandey, Ashish Khazanchi, Sonal Dabral, Amer Jaleel, Manish and Raghu Bhatt, Malvika Mehra, Santosh Paddy, Russel Barett, Carlton D’Silva, KS Chakravarthy, Ravi Deshpande, Josy Paul and Sagar Mahabaleshwar, to name a few.
Participants can register on their respective city’s page on the Portfolio Night website and click on the ‘Buy Tickets’ button to register. This will take them to that city’s online ticket purchasing system. An e-ticket will be issued to the participant as a permit to enter the event in Mumbai on May 22, 2013.
JWT is championing Portfolio Night 11, in its fourth innings in India, to help gifted young creatives to discover new opportunities in the ad world and take their voices to the advertising industry’s global stage. It is an ideal platform for advertising and creative freshers to meet with several renowned creative directors for advice, networking and recruitment.
Scheduled to take place simultaneously in over 20 cities on this date across the world, including Athens, Austin, Beijing, Boston, Costa Rica, Johannesburg, Los Angeles, Montreal, New York, Paris, Sao Paulo, Stockholm, Tokyo and Toronto, among others, Portfolio Night is an annual property of ‘IHAVEANIDEA’, the creative founders and the world’s first and largest community of the international advertising industry.