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JWT strengthens its planning team with senior hires

JWT strengthens its planning team with senior hires

Author | exchange4media News Service | Thursday, Aug 01,2013 11:03 AM

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JWT strengthens its planning team with senior hires

JWT India has announced senior level appointments of Gulshan Singh as Vice President & Strategic Planning Director and Jasravee Kaur Chandra as VP & Strategic Planning Director across its Delhi and Mumbai offices.

“We have responsibility of some of the most iconic, the biggest and best brands in the country. Our quest is to be thought and idea driven to ensure that our brands lead their markets and categories. Gulshan and Jasravee will add to JWT’s robust planning talent pool with fresh experiences and perspectives,” said Bindu Sethi, Chief Strategy Officer, JWT India.

Gulshan Singh has over 10 years experience in building brands in various capacities. He moves from Lowe Lintas, Bangalore, where he was leading planning for brands such as Tanishq, Titan Sonata, MRF, USL, Apollo Hospitals, 3M and Tata Tea, which won an Effie in 2012. His previous work experience includes Market Research with IMRB and TNS, Planning with FCB and a brief stint in consulting - spread across India, the Middle East, and Europe.

Jasravee Kaur Chandra has over 13 years of experience in understanding and building brands. She started her career with ORG-MARG, where she was involved in innovative and participatory research (ethnography, critical incident, semiotics, etc.) for brands such as Knorr Annapurna, HBO, Lux, Coke and Dove. She transited to strategic planning with stints at Lowe Lintas, Leo Burnett and Rediffusion Y&R. She has strategised for both national and MNC brands such as Lifebuoy, Hamam, FAL, Lacto Calamine and taken up blue sky projects for Uninor, Liril and Lakme.

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