In keeping with the awards season, New York Festivals is the next to attract the industry's attention. The 2005 competition has witnessed more than 4300 entries from 62 countries. JWT Bangalore, R K Swamy, 1pointsize and Niranjan Natarajan have made it to the finals of the New York Festivals Print Advertising.
For JWT Bangalore, this is the fourth year in the running for the festivals and this time, the agency has three nominations to its credit. The three entries include Levi's Detachable Tag (Promotions Marketing: Display/Point of Purchase Support), Levi's Low Rise (Outdoor/Transit/Posters: Apparel) and Dockers Stretchable Waist (Promotions Marketing: Guerilla Advertising)
With this, JWT Bangalore's record at New York Festivals reaches a notable mark. In 2002, the agency won a Gold for Radio for Spice Telecom; In 2003, it was a winner in Advertising and Marketing Effectiveness for Lipton Ice Tea; and in 2004, it won for a Calendar for Levi's.
Dhunji S Wadia, Senior Vice President and General Manager, JWT Bangalore, said, "Looking forward to picking up some metal from New York once again."
R K Swamy BBDO has made it mark with its Outdoor entry 'Is The Earth Trying to Tell You Something?' for Chambal Fertilizers & Chemicals Limited. The creative has been developed by Chandrashekar Vaidya and B Mohan, Senior Creative Directors at R K Swamy BBDO. The creative highlights the environmental issue of depletion of trees and green forest areas.
For R K Swamy as well, New York Festival has a history to share. In 2004, two of R K Swamy BBDO's entries were finalists. These were 'Say no to dowry' for the Society of Human Rights and 'No. 1 for No. 2' for brand Cremaffin.
Chennai-based creative shop 1pointsize has managed to bag three nominations. These are for the ‘Spring/Autumn/Winter Collection’ campaign for Perri Alley in the Apparel Category, ‘Spring/Autumn/Winter Collection’ shots for Perri Alley in the Photography Category and ‘Thirsty/Just Do It/Accepted Here’ shots for Sharad Haksar in the Photography category.
This is the third successive year 1pointsize has been nominated at the New York Festivals. In 2003 it had one nomination and in 2004 it bagged two nominations and a bronze metal.
"The Perri Alley work has been nominated earlier in the London International Advertising Awards also. We are just hoping we get a metal this time. About the photography nominations, it’s indeed heartening to note that the judges have been tickled by the brand spoof series. It’ll be great if it wins,” said Haksar, CEO, 1pointsize.
Another finalist nomination has gone to Niranjan Natarajan, former Executive Creative Director of JWT, Bangalore, who started WHY Axis at Bangalore in March this year. In the Category of Public Service Advertising (Environmental Issues), the entry titled ‘22 year old toddler’ is in the running.
Said Niranjan, “It is themed on the cashew plantations in Kerala, where the pesticide Endosulfan has been sprayed liberally, causing severe damage to human life in surrounding areas for years. In this category, it also qualifies for an award from the United Nations, so we’re really looking forward to it.”
While Niranjan handled the copy, Sreejith Kodoth, who identified the issue, was the Art Director. The photograph was by Madhuraj Mathrubhoomi.
The New York Festivals notification says, "To have achieved Finalist status indicates that your work was in the top twenty per cent of advertising or design excellence in the world." Entries were judged online by a panel of 80 Creative Directors representing every major advertising centre around the world. The World Medal winners will be declared shortly.