JWT has retained the creative account of Bata. Jagdip Bakshi, Senior Vice President & General Manager, JWT, Delhi, said the account size would be substantial this time around. “Though I can’t give you a figure at this point of time, the client has big plans this time.” O&M had also made a pitch for the account.
“We are delighted with this win. It’s a reaffirmation of the faith the client has reposed in us,” Bakshi said.
On what caused the tilt in favour of JWT, Bakshi stated, “The most important factor was a clear strategy. And also the compelling creatives that worked very well with the strategy. The team was very enthusiastic about the pitch and we got the result in our favour!”
For the record, while Bata ran its operations in Kolkata, it was the JWT team of Kolkata that had handled the account. However, O&M had done the Puja campaign for the client last year. But once Bata decided to shift its operations from Kolkata to Delhi, the company called for a two-way pitch. Eventually, JWT got to retain the business.
Key Bata officials, Dirk Boerma and Enrico Tonolli, who were present at the pitch, will look after the company’s operations in Delhi.