Top Story

e4m_logo.png

Home >> Advertising >> Article

JWT retains creative account of Bata

25-February-2004
Font Size   16
Share
JWT retains creative account of Bata

JWT has retained the creative account of Bata. Jagdip Bakshi, Senior Vice President & General Manager, JWT, Delhi, said the account size would be substantial this time around. “Though I can’t give you a figure at this point of time, the client has big plans this time.” O&M had also made a pitch for the account.

“We are delighted with this win. It’s a reaffirmation of the faith the client has reposed in us,” Bakshi said.

On what caused the tilt in favour of JWT, Bakshi stated, “The most important factor was a clear strategy. And also the compelling creatives that worked very well with the strategy. The team was very enthusiastic about the pitch and we got the result in our favour!”

For the record, while Bata ran its operations in Kolkata, it was the JWT team of Kolkata that had handled the account. However, O&M had done the Puja campaign for the client last year. But once Bata decided to shift its operations from Kolkata to Delhi, the company called for a two-way pitch. Eventually, JWT got to retain the business.

Key Bata officials, Dirk Boerma and Enrico Tonolli, who were present at the pitch, will look after the company’s operations in Delhi.

Tags

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

GroupM is in talks with several digital clients currently with its other agencies to shift them to Essence, which is looking at a major expansion plan in 2018

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

NewsCode, a hyper local online news platform was launched last night with a network of over 350 local reporters in Karnataka and Jharkhand. Apurv Swarup, the co-founder talked to Exchange4Media about his vision

Voot, which is producing almost 4X content on an overall basis on the reality drama, is gunning for big numbers both on viewership and advertising revenue

YouTube today released its annual year-end edition of the YouTube Ads Leaderboard 2017 capturing the most celebrated ads that received maximum views, shares, and love from audiences across India

Real world study of Appier's network shows significant benefits of AI over traditional rule-based systems