Parryware Roca, a 50:50 joint venture between Murugappa Group’s EID Parry India Ltd and Roca Sanitario of Spain, has called for creative pitch. It is reliably learnt that O&M, Mudra, Rediffusion DY&R, O& M and incumbent agency JWT are among those in the fray for the business. Though the size of the business couldn’t be ascertained, sources close to the development pegged it at Rs 15 crore.
Headquartered in Chennai, Parryware has under its fold a wide range of products that include vitreous sanitaryware, seat covers, plastic cisterns, bath tubs, kitchen sinks, electronic flushing systems and an imported range of bathroom products.
Parryware Roca, a Superbrand with a sizeable market share, inaugurated its fourth manufacturing facility at Perundurai in Tamil Nadu recently. With this facility, Parryware Roca has four sanitaryware manufacturing facilities in India. The other three facilities are situated at Ranipet, Alwar and Dewas.