Gustavo Martinez has been named Global President and future successor to Bob Jeffrey, Worldwide Chairman and CEO, JWT. Martinez will take on the role of Global President in February 2014. He will assume the role of Worldwide CEO in 2015, at which time Jeffrey will become Non-Executive Chairman. Jeffrey will continue as Worldwide CEO through 2014.
Martinez most recently served as President of Interpublic Group’s McCann Worldgroup in Europe and Asia. His earlier roles included Director of Global Brand Management; Global New Business Director of Ogilvy & Mather Worldwide; Latina South region President of Ogilvy & Mather Argentina; besides working with Saatchi & Saatchi and McCann Erickson Communications Group in Barcelona.
Jeffrey has been leading JWT for 15 years, having joined the firm in 1998 as President of JWT, New York. He was elevated to president of JWT North America in 2001. In 2004, he was named Worldwide Chairman and CEO.
Calling Martinez the “future of JWT”, Jeffrey in a statement said, “Throughout 2014, Gustavo and I will work very closely together to guarantee that we continue to provide the very best support to our clients and the agency, and to ensure a seamless transition in 2015.”