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JWT promotes Portfolio Night 11 via crowd-sourced campaign

JWT promotes Portfolio Night 11 via crowd-sourced campaign

Author | exchange4media News Service | Tuesday, May 14,2013 7:42 PM

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JWT promotes Portfolio Night 11 via crowd-sourced campaign

JWT India has released its second video for Portfolio Night 11, featuring its National Creative Director Tista Sen. The agency is championing Portfolio Night 11, being held its Mumbai office on May 22, 2013.

The latest video is in continuation with JWT’s theme for Portfolio Night 11 – ‘An Eye-Opener’. It busts yet another advertising myth about how women cannot make it big in creative.

The 360-degree crowd-sourced campaign includes social media, posters, videos, hoardings and radio spots. JWT is partnering with exchange4media, Radio Mirchi, DNA newspaper and CNBC Awaaz as its media and broadcast partners for Portfolio Night 11.

“Bust the myths and unveil the truth in the most realistic, simple fun way, that’s the endeavour on the ‘Eye Opener’. The truth may be a bitter pill to swallow, but just like your work, it’s time to come face to face with what advertising and you are really worth,” said Tista Sen, National Creative Director, JWT India.

The latest video can be viewed on the JWT-Portfolio Night Facebook page (http://www.facebook.com/portfolionightmumbai11). As part of the overall campaign, advertising students were asked to tweet @pnmumbai11 on their thoughts on advertising; the wackiest of tweets are being selected to create posters and films and this was one such tweet.

Portfolio Night 11 promises an evening with the country’s top creative directors who, while interacting with young creatives, will also choose the ‘All Star’ of the evening. The ‘Portfolio Night All-Star’ is an event where the most talented young creative from each Portfolio Night event is selected and flown to New York to compete at Portfolio Night All-Stars competition in New York City in August 2013.

Participants can register on their respective city’s page on the Portfolio Night website (http://portfolionight.com/11/) and click on the “Buy Tickets” button to register. This will take them to that city’s online ticket purchasing system. An e-ticket will be issued to the participant as a permit to enter the event in Mumbai on May 22.

Scheduled to take place simultaneously in over 20 cities on this date across the world, including Athens, Austin, Beijing, Boston, Costa Rica, Johannesburg, Los Angeles, Montreal, New York, Paris, Sao Paulo, Stockholm, Tokyo and Toronto, among others, Portfolio Night is an annual property of ‘IHAVEANIDEA’, the creative founders and the world’s first and largest community of the international advertising industry.

Also read:

JWT unveils theme for Portfolio Night 11

http://www.exchange4media.com/50850_jwt-unveils-theme-for-portfolio-night-11.html

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