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JWT Mumbai wins Stevie Award in New York

30-April-2005
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JWT Mumbai wins Stevie Award in New York

JWT Mumbai has won prestigious Stevie Award in New York. It is the only Indian advertising agency to be honoured with this award. The agency got the honour for the ad created for Philips - 'Bada TV' and a finalist certification for the Philips DVD - 'Ramukaka' TVCs.

The Stevie Awards honour and generate public recognition of the efforts, accomplishments, and positive contributions of companies, agencies and business people worldwide. These awards commenced in 2002 with The American Business Awards, followed by The International Business Awards in 2003, and now The Stevie Awards.

Tarun Rai, Senior Vice President and GM, JWT Mumbai, said, "We wanted to keep it simple yet give the brand a modern personality in the minds of the consumer. This has been the thrust of all the work we have created for Philips."

D Ramakrishna, Vice President & Executive Creative Director, JWT Mumbai, said, "The one thread running across all our work has been the use of life insights underpinned with humour, making it universally appealing."

"The impact made by these TV commercials was huge in the marketplace resulting in a huge surge in sales for both categories," said Suranjan Das, Vice President & Client Services Director, JWT Mumbai, who heads the Philips account. 'Bada TV' resulted in over 60 per cent increase in CTV sales in 2004 over the previous year. The DVD 'Ramukaka' film (which also won the Ad Club, Mumbai EFFIE silver) helped in the growth of the DVD category by 1000 per cent in 2003-04.

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