Top Story


Home >> Advertising >> Article

JWT Mumbai wins Stevie Award in New York

Font Size   16
JWT Mumbai wins Stevie Award in New York

JWT Mumbai has won prestigious Stevie Award in New York. It is the only Indian advertising agency to be honoured with this award. The agency got the honour for the ad created for Philips - 'Bada TV' and a finalist certification for the Philips DVD - 'Ramukaka' TVCs.

The Stevie Awards honour and generate public recognition of the efforts, accomplishments, and positive contributions of companies, agencies and business people worldwide. These awards commenced in 2002 with The American Business Awards, followed by The International Business Awards in 2003, and now The Stevie Awards.

Tarun Rai, Senior Vice President and GM, JWT Mumbai, said, "We wanted to keep it simple yet give the brand a modern personality in the minds of the consumer. This has been the thrust of all the work we have created for Philips."

D Ramakrishna, Vice President & Executive Creative Director, JWT Mumbai, said, "The one thread running across all our work has been the use of life insights underpinned with humour, making it universally appealing."

"The impact made by these TV commercials was huge in the marketplace resulting in a huge surge in sales for both categories," said Suranjan Das, Vice President & Client Services Director, JWT Mumbai, who heads the Philips account. 'Bada TV' resulted in over 60 per cent increase in CTV sales in 2004 over the previous year. The DVD 'Ramukaka' film (which also won the Ad Club, Mumbai EFFIE silver) helped in the growth of the DVD category by 1000 per cent in 2003-04.


NP Singh, CEO of Sony Pictures Networks India, talks of SPN’s growth drivers, pay wall for content, sharing IP and more…

The future of the industry will be 1:1 advertising as traditional channels, like television, become more addressable: Bryan Kennedy, Epsilon

The Founder of Pocket Aces shared his insights on how the consumption of content has evolved and how digital media is growing as the preferred medium of entertainment.

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

A look at the South Indian movies which boosted the viewership of certain channels in week 45 (November 4-10)

The Indian advertising industry currently stands at Rs. 56,398 crore, predicted to grow at a rate of 14 per cent by 2017

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve