Following a multi-agency pitch, Hindustan National Glass & Industries Ltd (HNGIL), manufacturers of all varieties of glass bottles/ vials, has appointed JWT Mumbai for its creative duties. The account size estimated to be in the region of Rs 15 crore. Mediaedge:cia is the media agency on board.
Confirming the development, Dhunji Wadia, Managing Partner, JWT Mumbai, said, “We are very glad to bag the HNGIL business. Our communication mix around this brand will include creating a strong corporate brand communication for HNGL, and thus promote the launch of their integrated float glass project in Gujarat.”
The pitch included agencies like Mudra, Saatchi & Saatchi, Leo Burnett, and Ogilvy India, among others. The final rounds saw JWT Mumbai and Ogilvy India in the fray.
Hindustan National Glass offers premium glass containers for every kind of application. The company produces containers for multifarious industries like pharmaceuticals, beverages, processed foods, cosmetics, liquor, etc. Their clientele includes companies like PepsiCo, Coca-Cola, Cadbury’s, Nestle, Raun Pollack, Dabur, Bayer, Lakme, Glaxo, Pfizer, Reckitt & Coleman, Shaw Wallace and UB Group.
The other companies under the HNG Group include Glass Equipment India Ltd, Ceramic Decorators Ltd, Somany Foam Ltd, and Quality Minerals Ltd. Besides, there are also a number of investment companies, partnership firms and charitable trusts that are also part of the HNG Group.