JWT leads with 47 metals at #goafest2016, Taproot Dentsu second with 40 metals
Day 3 @ Goafest 2016 saw Abbys awarded for Film, Film Craft, Print, Integrated Marketing, Digital, Design, Ambient Media and Outdoor Advertising.
J Walter Thompson emerged the big winner at Goafest 2016. The agency won 47 metals in all, which included 5 Gold, 21 Silver, 21 Bronze metals. Taproot Dentsu ended its tally with 2 Gold, 19 Silver, 19 Bronze, taking their total metal tally to 40. Contract Advertising was third with 26 metals, which included 1 Gold, 9 Silver and 16 Bronze metals. The fourth place was a tie between DDB Mudra and Dentsu Creative Impact with 23 metals each.
The highest number of Gold metals was won by J Walter Thompson , followed by DDB Mudra with 4 gold metals. JWT won Golds for the following campaigns---- ‘Udaan’ for brand ‘Airtel’ (Brand Activation), Lux (PR), ‘MAMA’ for Godrej Dual Video Door Phone (Radio & Radio Craft), ‘Fountain of Eyesight’ for Eye Bank Centre (Ambient Media) as well as a Young Abby Gold.
In the Film Craft category, the leader was Earl Man Films, riding on the success of the highly popular Ambuja Cements campaign featuring The Great Khali. The agency won 1 Gold, 3 Silver and 2 Bronze metals.
In the Print category, two Golds were awarded. One was won by Contract Advertising for its series of ads for CCTV Cameras. The second Gold was for “Soccer” by Dentsu Creative Impact.
The Film category also saw 2 Golds; DDB Mudra for the “Ode to the Bug” campaign for Volkswagen and Publicis Communications for “A Giant’s Story” for Ambuja Cements.
Integrated Marketing also saw two Golds; Publicis won again for “A Giant’s Story” while the second was for DDB Mudra’s “PahelikiSaheli” campaign for UNICEF.
The digital category saw 3 Gold metals. RK Swamy won for #helpthefarmer for skymetweather.com, DDB Mudra for Volkswagen’s ‘Ode to the Bug’ and Experience Commerce for #Pitchtoher for Lenovo.
McCann Worldgroup, Alok Nanda and Company, Publicis Communication and Out of The Box were the Gold winners in the Design category. JWT won the solitary Gold in the Ambient Media category for “Fountain of Sight”.
There were no Gold winners in the OOH category.
This year the Goafest 2016 introduced a new award recognition, which stands between a Gold and the Grand Prix, called ‘Best in Category’. The winner was the campaign the highly popular “A Giant’s Story campaign featuring The Great Khali for Ambuja Cement by Publicis Communications.
There was no Grand Prix awarded this year. This year also saw a new sub category introduced for gender sensitive work. Anouk (Myntra)’ ‘The Calling’ by Hectic Content won the Gold metal in this category. Contract Advertising won the Silver for Truly Madly’s ‘#BoyBrowsing’.
Another new category this year was the Young Abby, which was open only for participants under the age of 35. The winner in this category was JWT (Gurgaon) for their campaign ‘Question, Kidding, Old Fashioned’. Team JWT comprised of BodhisatvaDasgupta and Nitish Shah.
The complete list of Creative Abby 2016 winners can be seen below:
|Creative ABBY Awards - 2016|
|RESULTS ARE EMBARGOED TILL END OF AWARD CEREMONY|
|Organization wise Metal Tally|
|Sr. No.||Organization||Best of South Asia||Best of Category||Gold||Silver||Bronze||Total|
|2||ADK Fortune Comm. Pvt Ltd. (WPP COMPANY) - Gurgaon||1||1|
|4||Alok Nanda and Company (Communications) Pvt. Ltd - Mumbai||1||3||4||8|
|5||Autumn Winter Communications and Design - Mumbai||5||5|
|6||BANANA BrandWorks Pvt. Ltd. - Chennai||1||1|
|7||BC Web Wise Pvt. Limited - Mumbai||3||3|
|8||Brave New World Communications Pvt. Ltd. - Bangalore||1||1||3||5|
|9||Cheil India Pvt. Ltd. - Gurgaon||2||9||7||18|
|10||Chitralekha Group. - Mumbai||1||1||2|
|11||Chris Chros Films||1||1||2|
|13||Contract Advertising (India) Pvt Ltd.||1||9||16||26|
|15||Crazy Few Films||1||1|
|16||DAINIK BHASKAR GROUP - Mumbai||1||1|
|17||DDB Mudra Group||4||4||15||23|
|18||Dentsu Creative Impact Pvt. Ltd. – A Dentsu Aegis Network Company - Gurgaon||2||3||18||23|
|19||Dentsu Marcom Pvt. Ltd. - Gurgaon||2||2|
|21||Early Man Film||1||3||2||6|
|22||Enormous Brands LLP - Mumbai||2||2|
|23||Experience Commerce - mumbai||1||1|
|24||Flying Saucer Pictures||1||1||2|
|25||Gasoline - Mumbai||1||1|
|26||Happy Creative Services (India) Pvt Ltd. - Bangalore||1||1|
|27||Hectic Content - Mumbai||1||1|
|28||HT Media Limited||2||2||4|
|29||Hungama Digital Services||2||2|
|30||ibs - Mumbai||7||7|
|31||ideas@work - Mumbai||3||12||15|
|32||Innocean Worldwide Communications - New Delhi||1||1|
|33||Isobar India - Gurgaon||1||1||2|
|34||ITSA Brand Innovations Ltd - Gurgaon||4||2||6|
|35||Jagran Prakashan Ltd.||3||4||3||10|
|36||JWT - Bangalore||5||21||21||47|
|37||Karigari Design Inc.||1||1|
|38||Ketchum Sampark - Mumbai||1||1|
|39||Madison BMB - Mumbai||1||1|
|40||Madison Media - Mumbai||4||4|
|41||Madison Public Relations||5||5|
|42||Makani Creatives - Mumbai||1||2||3|
|43||Marico Limited - Mumbai||1||1|
|44||Maxus - Mumbai||1||1|
|45||McCann Worldgroup India||1||5||1||7|
|46||Mindshare - Fulcrum - Mumbai||1||2||3|
|47||MSL - Mumbai||1||1||2|
|48||MSL - Mumbai||1||1|
|50||Out of the Box - New Delhi||1||3||8||12|
|52||Plus One Design & Communication - Mumbai||2||2|
|53||Publicis Communications Pvt. Ltd - Mumbai||1||4||4||4||13|
|54||Quasar Media pvt. Ltd - Delhi||1||1||2|
|55||R K Swamy BBDO Pvt. Ltd.||1||2||3|
|56||Red Fuse Communications||1||1||2|
|57||Rediffusion Dentsu Young & Rubicam Pvt. Ltd. - Mumbai||1||5||6|
|58||Reprise Media India Pvt. Ltd. - Gurgaon||1||1|
|59||Rubecon Communications Pvt. Ltd||1||1|
|60||SapientNitro - Gurgaon||2||2||4|
|61||Sarva Integrated (Pvt) Ltd. - Colombo||1||2||3|
|62||Scarecrow communications - Mumbai||1||10||11|
|63||Seagull Advertising - Pune||1||1||2|
|65||Sixty Fifth Communications - Mumbai||1||1|
|66||Star India Pvt. Ltd.||1||3||13||17|
|68||Stirred Creative Advertising Pvt. Ltd. - Bangalore||1||1|
|69||Taproot Dentsu - Mumbai||2||19||19||40|
|70||The Social Street - MUMBAI||1||1|
|71||Three bags full||1||1|
|72||Times Internet Limited - Gurgaon||1||1|
|73||Tonic Media Digital Pvt Ltd. - Mumbai||1||1|
|74||TV Today Network Ltd.||1||1|
|75||Umbrella Design - Mumbai||2||2|
|76||Value 360 Communications Private Limited- An Affiliate of Huntsworth - New Delhi||1||1|
|77||Viacom18 Media Pvt Ltd.||1||3||4|
|78||Zee Entertainment Enterprises Ltd.||1||1|
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