In the wake of a closely competed multi-agency pitch, JWT India’s Mumbai office has been assigned the creative duties for Thomas Cook India Ltd. Dentsu Marcom, the incumbent agency, had been handling both the creative and media duties for the company. There is as yet no clarity on whether there is a change in the media agency as well for the business.
The pitch had reportedly involved 10 agencies that included Leo Burnett, TBWA\India, Everest Brand Solutions, Rediffusion Y&R, Beehive and Dentsu Marcom, among others.
No official comments were forthcoming at the time of filing the report. Sources close to development, however, confirmed the development and put the account size for the business in the vicinity of Rs 12-15 crore.
In December 2008, Thomas Cook India had launched quality packages at affordable prices supported by a campaign titled ‘My India-My Way’. It is learnt that with its new creative partner, JWT India, the travel agency plans to take a fresh look at its creative strategy as well as on the way forward.
Thomas Cook India offers a broad spectrum of leisure travel-related services such as package tours, currency exchange and travel insurance as well as hotel and flight reservations.