JWT India will host the fourth innings of Portfolio Night 11 in Mumbai on May 22, an event that will be held simultaneously in over 20 cities across the world, including Athens, Austin, Beijing, Boston, Costa Rica, Johannesburg, Los Angeles, Montreal, New York, Paris, Sao Paulo, Stockholm, Tokyo and Toronto, among others. This initiative is an effort to provide a platform to the young creative talent to showcase their ideas and meet leading creative minds of the country and also discover opportunities in the advertising world.
Announcing the launch of the 11th edition of Portfolio Night in Mumbai, Colvyn Harris, CEO, JWT South Asia said, “Portfolio Night is an ideal platform that identifies and recognises fresh creative talent and offers them a unique opportunity of getting mentored and nurtured by the best in the advertising fraternity. This is also the perfect opportunity for industry experts to give back to the industry, by guiding aspiring young creatives and helping them carve a niche for themselves.”
The last edition of Portfolio Night was held in 18 cities and saw the participation of young copywriters, art directors and designers who got the chance to meet the ad gurus.
For seasoned creative directors, this also becomes a platform to scout for future talent. Bobby Pawar, Chief Creative Office and Managing Partner, JWT India remarked, “JWT India has always encouraged budding talent and Portfolio Night 11 is a platform that celebrates creativity. It is a brilliant opportunity for us to unite the advertising and design communities as the next generation of creative talent makes an exciting foray into the industry.”
Brianna Graves, Portfolio Night Director of Content and Communications added here, “We expect JWT to execute an amazing event that supports the young creative community in Mumbai and allows its best creative leadership to give back to the industry and nurture the advertising leaders of tomorrow.”
The JWT India Portfolio Night 11 is expecting over 20 senior creative directors to attend and review the budding freshers. Speaking about the initiative, KS Chakravarthy, National Creative Director, Draftfcb Ulka said, “This event is like an icebreaker between the youngsters and industry veterans. With many opportunities, like digital, TV available to creative guys, the advertising industry is fighting for a very small slice of the overall portfolio. We take fresh talent seriously and this event helps raise profile of advertising as a career choice.”
With the advertising industry growing exponentially over the years, addressing the talent crunch becomes a critical issue. However, KV Sridhar, Chief Creative Officer, India Subcontinent, Leo Burnett India believes that advertising will always have an inherent charm because of creativity and its strength in telling a story. He said, “We need to go to people rather than people coming to us. Youngsters are not aware of the tricks of the trade and this platform helps us give youngsters insights on what they should do and also influence their young minds so that their can work better.” Ravi Deshpande, Chairman & Chief Creative Officer, Contract Advertising felt that engagement with youngsters help get in fresh perspective and added that this is an ideal platform for youngsters if they want to make a career in advertising.
For Sagar Mahabaleshwarkar, National Creative Director, Bates CHI & Partners India, Portfolio Night provides an opportunity to connect with youngsters from all over the country. Russell Barrett, Managing Partner, BBH added here, “For youngsters, it is an effort to get through the red-tapism to show their works and this platform cuts down government procedures in the creative industry.” Ashish Khazanchi, Vice-Chairman & National Creative Director, Publicis Ambience equated the event with “the Pushkar Mela of talent pool for the advertising industry”.
Portfolio Night 11 is open to young creative professionals from advertising, digital and design agencies and also senior students of art colleges. JWT India will viral the promotional campaign through broadcast and digital medium. Tickets are scheduled to go on sale from April 15 onwards.
Portfolio Night is an annual property of ‘IHAVEANIDEA’, the creative founders and the world’s first and largest community of the international advertising industry.