Nokia Corp has named JWT as its global network marketing agency following a review. Consequently, JWT India will be handling the world’s largest mobile phone marketer’s network marketing business. The business is pegged at Rs 200 crore. The marketing agency review has been an integral part of the marketing renewal process. Bates India was the incumbent agency for this account.
The announcement is part of Nokia’s marketing renewal that focuses on streamlining marketing planning and increasing the effectiveness and efficiency of all marketing activities.
JWT will support the lead creative agencies in the implementation and localisation of global campaigns. The agency will also support local marketing activities in over 80 markets worldwide.
Reacting to the account win, JWT National Creative Director, Josy Paul, said, “We are absolutely delighted with the win. Colvyn Harris, Rohit Ohri and the whole team are ecstatic. It’s all about belief – in who we are as JWT and about how we can add value to the world’s most fascinating brand. We are overwhelmed and look forward to taking the Nokia brand higher, further, faster.”
Rohit Ohri, Managing Partner, JWT, said, “We are delighted to partner India’s most exciting brand. For me, personally it’s a dream come true.”
It may be recalled that in July 2007 Wieden + Kennedy had scooped up the mobile handset manufacturer’s £175 million creative business.
Globally, Interpublic Group (IPG) is providing creative support to Nokia’s multimedia phones, such as the NSeries, while WPP houses the mobile phone giant’s global creative business for Enterprise Solutions.
Nokia had in April this year split the review into two parts – the creative portion included Wieden, independent Mother and WPP Group’s JWT as finalists. The second half of the review – to decide who handles network distribution of the creative – involved JWT and sibling Grey Worldwide, the marketer’s agency in the US, Europe and parts of the Middle East; Bates, Nokia’s shop in Asia; and Omnicom Group’s DDB Worldwide.
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