Sportswear major Nike India, which had called for a pitch process some time back for a new creative partner, has decided to remain with its current agency, JWT India. The creative pitch call was mainly in keeping with Nike’s global affiliation communication strategy. The account size is in the vicinity of Rs 80-100 crore.
In late January 2009, exchange4media had reported that Nike India was scouting for a new creative partner, in which it was also mentioned that in all likelihood JWT India would manage to retain the sportswear biz. And the agency did retain in the business in true sense of ‘Just do it’. Nike India had called for the pitch last year and the last phase of presentations had taken place in January 2009.
An industry source close to the development has confirmed the news and added that the other agencies in the fray were Ogilvy & Mather and Wieden+Kennedy.
JWT Bangalore had bagged the Nike business in June 2005, when the company was set to foray into India. JWT had bagged the account following a multi-agency pitch, beating O&M in the final stage of the pitch. Since then, JWT has been involved with Nike right from the brand development in the country to enhancing the brand’s presence in the Indian market, for all the Nike products, which include footwear, apparel and accessories.
Nike India on the lookout for new creative partner