Top Story

e4m_logo.png

Home >> Advertising >> Article

JWT India retains Nike India Rs 80-100 cr creative duties

24-February-2009
Font Size   16
Share
JWT India retains Nike India Rs 80-100 cr creative duties

Sportswear major Nike India, which had called for a pitch process some time back for a new creative partner, has decided to remain with its current agency, JWT India. The creative pitch call was mainly in keeping with Nike’s global affiliation communication strategy. The account size is in the vicinity of Rs 80-100 crore.

In late January 2009, exchange4media had reported that Nike India was scouting for a new creative partner, in which it was also mentioned that in all likelihood JWT India would manage to retain the sportswear biz. And the agency did retain in the business in true sense of ‘Just do it’. Nike India had called for the pitch last year and the last phase of presentations had taken place in January 2009.

An industry source close to the development has confirmed the news and added that the other agencies in the fray were Ogilvy & Mather and Wieden+Kennedy.

JWT Bangalore had bagged the Nike business in June 2005, when the company was set to foray into India. JWT had bagged the account following a multi-agency pitch, beating O&M in the final stage of the pitch. Since then, JWT has been involved with Nike right from the brand development in the country to enhancing the brand’s presence in the Indian market, for all the Nike products, which include footwear, apparel and accessories.

Also read:

Nike India on the lookout for new creative partner

Tags

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016