After reverting to its original name, J Walter Thompson (JWT), the country’s leading advertising agency is looking at entering new areas such as healthcare communications in a bid to meet the evolving needs of its clients. With capitalised billings of Rs 1,460 crore, the agency already has interests in advertising, public relations, designs, direct marketing, outdoor and social & rural communications.
According to JWT Central Asia & country head India area director Mike Khanna, as a total marketing communication company, we are looking at additional areas including healthcare to cater to the changing needs of the Indian market.
Along with the name change, the agency has also shifted its offices to a new premises at Peninsula Chambers, Lower Parel, Mumbai. Now, JWT Mumbai and its specialist units will be moving over 250 people into the new space comprising 25,000 square feet.
J Walter Thompson, part of the WPP Group, today operates through 311 offices in 90 countries with worldwide billings of $ 11 billion.
At present, JWT India’s clientele includes multinational companies like Unilever, Nestle, Kelloggs, DTC, Warner and Lambert, among others. According to the agency, reverting to J Walter Thompson name only formalises HTA’s role in the global company.