Top Story


Home >> Advertising >> Article

JWT India plans to enter Healthcare Communication business

Font Size   16
JWT India plans to enter Healthcare Communication business

After reverting to its original name, J Walter Thompson (JWT), the country’s leading advertising agency is looking at entering new areas such as healthcare communications in a bid to meet the evolving needs of its clients. With capitalised billings of Rs 1,460 crore, the agency already has interests in advertising, public relations, designs, direct marketing, outdoor and social & rural communications.

According to JWT Central Asia & country head India area director Mike Khanna, as a total marketing communication company, we are looking at additional areas including healthcare to cater to the changing needs of the Indian market.

Along with the name change, the agency has also shifted its offices to a new premises at Peninsula Chambers, Lower Parel, Mumbai. Now, JWT Mumbai and its specialist units will be moving over 250 people into the new space comprising 25,000 square feet.

J Walter Thompson, part of the WPP Group, today operates through 311 offices in 90 countries with worldwide billings of $ 11 billion.

At present, JWT India’s clientele includes multinational companies like Unilever, Nestle, Kelloggs, DTC, Warner and Lambert, among others. According to the agency, reverting to J Walter Thompson name only formalises HTA’s role in the global company.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Shaan Raza, Deputy Managing Director, Optimise, spoke to exchange4media about their journey since inception and their new technology, TrackingX, which they are planning to launch in India by February...

Meanwhile, Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

The Indian out-of-home advertising company selects Edge1's ERP software platform to automate their OOH business