JWT India’s work done for the launch campaign of The Times of India in Kerala has made it to the final list of the Fourth Annual One Show Entertainment Awards.
The Fresh Home Delivery campaign, done for client Bennett Coleman, has been listed in the Events and Installations category.
Top One Show Entertainment 2012 finalists by country ranking are:
USA – 112
Australia – 15
Canada – 8
UK – 8
Germany – 6
This year, the jury for One Show Entertainment Awards is led by Jury Chair Chris Bruss, Vice President of Branded Entertainment at Funny or Die. The Gold, Silver and Bronze Pencil awards will be given away on June 13, 2012.
Conceived and produced by The One Club, One Show Entertainment is the first and only awards competition that honours agencies, production companies, network/ cable TV channels, film studios and clients that create and produce branded entertainment.
“Today’s consumers are actively seeking out compelling and engaging branded entertainment,” noted Kevin Swanepoel, President and interim CEO, The One Club. “It makes perfect business sense that advertising agencies have adopted this new strategy and expanded their offerings, joining forces with media and entertainment companies to create and distribute more branded entertainment across devices – from TV and motion picture screens to mobile phones,” he added.
The One Show Entertainment competition features a broad range of categories, including television, film, motion graphics, music, gaming, branded applications, online branded entertainment, events and installations, and innovation in branded content. Three new categories have been added to this year’s competition – best brand channel, promos and title sequences.
Rajat Sharma who was recently elected as President of the NBA talks about his plans for the industry body
The Country Sales Manager Media at Akamai says that technology seems to be taking over all possible spaces and people considering it in both positive and negative ways
The India Marketing Lead of Skyscanner believes that with the acquisition by Ctrip they have reached the market leader status
Our typical marketing budget is usually 10 per cent of the topline spend
The BBC carried out a survey along with Globescan to see how the world looks at the issue of ‘fake news’
The objective of content marketing is not just to encourage product purchase or generate ROI. The key to its success lies in building relationships based on trust, opines Dasgupta
The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions