JWT India’s work done for the launch campaign of The Times of India in Kerala has made it to the final list of the Fourth Annual One Show Entertainment Awards.
The Fresh Home Delivery campaign, done for client Bennett Coleman, has been listed in the Events and Installations category.
Top One Show Entertainment 2012 finalists by country ranking are:
USA – 112
Australia – 15
Canada – 8
UK – 8
Germany – 6
This year, the jury for One Show Entertainment Awards is led by Jury Chair Chris Bruss, Vice President of Branded Entertainment at Funny or Die. The Gold, Silver and Bronze Pencil awards will be given away on June 13, 2012.
Conceived and produced by The One Club, One Show Entertainment is the first and only awards competition that honours agencies, production companies, network/ cable TV channels, film studios and clients that create and produce branded entertainment.
“Today’s consumers are actively seeking out compelling and engaging branded entertainment,” noted Kevin Swanepoel, President and interim CEO, The One Club. “It makes perfect business sense that advertising agencies have adopted this new strategy and expanded their offerings, joining forces with media and entertainment companies to create and distribute more branded entertainment across devices – from TV and motion picture screens to mobile phones,” he added.
The One Show Entertainment competition features a broad range of categories, including television, film, motion graphics, music, gaming, branded applications, online branded entertainment, events and installations, and innovation in branded content. Three new categories have been added to this year’s competition – best brand channel, promos and title sequences.