J Walter Thompson (JWT) has got the approval from its shareholders for the transfer of the media planning and operations business of the company to WPP Marketing Communications India P. Ltd. The approval came during the extraordinary general meeting held on December 17 in Mumbai.
Following the approval, the media planning and procurement will now be handled by WPP Marketing Communications India Private Limited. This will be a specialised company which will have media planning and procurement as its core competency. JWT would focus on the creative part of the business besides other activities like direct marketing, public relations etc.
As far as the agency’s plans to sell its public relation arm IPAN are concerned, sources said that that IPAN will be an integral part of their business.
JWT’s roster boasts of clients like Nestle, Unilever, Pepsi, GSK, Hero Group, Frito Lays, De Beers, ITC, Godrej, HPCL, Ford.
It has five offices in the metros and one satellite office in Chandigarh. The agency’s gross income as per the 2002 Agency Income Report is Rs 210 crore. JWT is currently the largest agency followed by Lowe & Partners with a revenue of Rs 170 crore.