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JWT Delhi wrests Unitech’s creative business worth Rs 10 crore back from Mudra

16-December-2005
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JWT Delhi wrests Unitech’s creative business worth Rs 10 crore back from Mudra

JWT Delhi has won back the Unitech creative business that it had lost to Mudra about three months ago. The news was confirmed by Paramita Sengupta, Deputy General Manager, Corporate Communication, Unitech. The account size is pegged in the region of Rs 10 crore.

Said an elated Rohit Ohri, Senior Vice-president, JWT, “I’m delighted to have Unitech back as a JWT client. We’re really proud of the work we’ve done on brand Unitech. It’s a brand very close to our hearts. The fact that Unitech has decided to come back to JWT is testimony to the fact that creativity wins – every time.”

When asked for the reason for moving back the account to JWT, Sengupta said, “It will help us to maintain the continuity on the brand.”

Unitech is one of the largest players in the construction, real estate, hospitality, education and family entertainment segments. Though it has a widely established base in the National Capital Region, it has lined up major expansion plans in other markets like Lucknow, Kolkata, Mumbai and Bangalore.

Unitech’s media business continues to be handled by FCB Ulka’s media arm, Lodestar.

See also: Mudra, Delhi bags Rs 8-crore Unitech creative account

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