Top Story


Home >> Advertising >> Article

JWT Delhi wrests Unitech’s creative business worth Rs 10 crore back from Mudra

Font Size   16
JWT Delhi wrests Unitech’s creative business worth Rs 10 crore back from Mudra

JWT Delhi has won back the Unitech creative business that it had lost to Mudra about three months ago. The news was confirmed by Paramita Sengupta, Deputy General Manager, Corporate Communication, Unitech. The account size is pegged in the region of Rs 10 crore.

Said an elated Rohit Ohri, Senior Vice-president, JWT, “I’m delighted to have Unitech back as a JWT client. We’re really proud of the work we’ve done on brand Unitech. It’s a brand very close to our hearts. The fact that Unitech has decided to come back to JWT is testimony to the fact that creativity wins – every time.”

When asked for the reason for moving back the account to JWT, Sengupta said, “It will help us to maintain the continuity on the brand.”

Unitech is one of the largest players in the construction, real estate, hospitality, education and family entertainment segments. Though it has a widely established base in the National Capital Region, it has lined up major expansion plans in other markets like Lucknow, Kolkata, Mumbai and Bangalore.

Unitech’s media business continues to be handled by FCB Ulka’s media arm, Lodestar.

See also: Mudra, Delhi bags Rs 8-crore Unitech creative account


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...