JWT Delhi has bagged the creative duties of Glaxo
Smith Kline brand Iodex. Sources peg the account size
at between Rs 5-8 crore. The incumbent agency was
Bates Enterprise, Delhi.
Rohit Ohri, Senior Vice-president, JWT Delhi, said,
“We are really happy to win the creative duties of the
Iodex brand. We will be doing brand extension for
Iodex, and we will be working on aggressive plans for
re-launch of the brand.”
He added that there was no pitch involved in winning
back the creative duties. JWT has had a relationship
with Iodex for 75 years; one of the longest
client-agency relationships. “They liked our strategic
presentation, and the work that we did for them,”
Ohri further explained that the work would involve a
360-degree approach, engaging audiences through
multiple media including print, television, outdoors
and the Internet.
Iodex is a trusted brand in India since 1919. It
competes in the topical balms segment, and the promise
is quick relief for backaches.