Top Story


Home >> Advertising >> Article

JWT Delhi bags Sony Walkman account

Font Size   16
JWT Delhi bags Sony Walkman account

JWT Delhi has been assigned the creative duties for Sony Walkman. There was no incumbent agency on the account. Though the account size couldn’t be ascertained at time of filing the report, the account size is believed to be substantial. A campaign has been executed under the guidance of Elvis Sequeria, Creative Director, JWT.

Takakiyo Fujita, General Manager - Marketing, Sony India, explained, “The basic message behind the TVC is to showcase the product as a cool, hip and trendy product that is synonymous with youth, music, energy and fun. Also, the key idea is to showcase the ease of using a wire-free product. The creative agency was given the same brief.”

The commercial opens with two boys facing each other and swiftly rolling off into an exciting trajectory of dance movements while listening to their own tracks on the new Sony W Series Walkman MP3 player. The video lucidly translates the core idea to showcase a ‘wireless’ experiences as the two dancers keep dancing in their freestyle moves.

Rohit Ohri, Managing Partner, JWT Delhi, said, “The aim is to reclaim Walkman’s iconic status. The ‘no-wires’ product design is really cool and trendy. Unwired is the basic message of the ad. We used Bee Bop dancing to bring alive this benefit. The ad features two of the world’s best Bee Bop dancers.”

“The ad is already on air. We have lined up a 360-degree communication plan for Walkman,” Ohri added.


Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

Recap brings you a round up of the important stories that made headlines this week.

Powered by advertising technology expert Yospace, Akamai’s Dynamic Ad Insertion is designed to help content providers offer greater monetization opportunities through online advertising, while maintai...

The second season of the show takes viewers on a profound journey to the homes of their favorite celebrities such as cricket icon Saurav Ganguly and Bollywood actors Sushant Singh Rajput, Radhika Apt...