Top Story

e4m_logo.png

Home >> Advertising >> Article

JWT Delhi bags Sony Walkman account

24-August-2009
Font Size   16
Share
JWT Delhi bags Sony Walkman account

JWT Delhi has been assigned the creative duties for Sony Walkman. There was no incumbent agency on the account. Though the account size couldn’t be ascertained at time of filing the report, the account size is believed to be substantial. A campaign has been executed under the guidance of Elvis Sequeria, Creative Director, JWT.

Takakiyo Fujita, General Manager - Marketing, Sony India, explained, “The basic message behind the TVC is to showcase the product as a cool, hip and trendy product that is synonymous with youth, music, energy and fun. Also, the key idea is to showcase the ease of using a wire-free product. The creative agency was given the same brief.”

The commercial opens with two boys facing each other and swiftly rolling off into an exciting trajectory of dance movements while listening to their own tracks on the new Sony W Series Walkman MP3 player. The video lucidly translates the core idea to showcase a ‘wireless’ experiences as the two dancers keep dancing in their freestyle moves.

Rohit Ohri, Managing Partner, JWT Delhi, said, “The aim is to reclaim Walkman’s iconic status. The ‘no-wires’ product design is really cool and trendy. Unwired is the basic message of the ad. We used Bee Bop dancing to bring alive this benefit. The ad features two of the world’s best Bee Bop dancers.”

“The ad is already on air. We have lined up a 360-degree communication plan for Walkman,” Ohri added.

Tags

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Software and Technology, Consulting, Healthcare seem to be increasingly using Webinars to engage with their clients and employees

Chandy indulges in his love for reading and learning something new over the weekends

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Industry analysts expect the infusion of foreign capital to drive not only the retail market but also the advertising industry as a result.

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Inform...