Dalmia Bharat Group – a diversified business group with presence in cement, sugar, Green energy and refractory industries – that had called for a creative pitch for its new corporate campaign last month, has handed over the business to JWT Delhi. It is learnt that about eight agencies participated in the pitch.
Though no official confirmations could be obtained at the time of filing this report, sources close to the development have confirmed the news to exchange4media. It may be noted that JWT Chennai handles the cement business for the group and this win may lead to JWT acquiring the entire Dalmia Bharat Group account that includes its other businesses too. The group had also called for a multi-agency digital pitch in late 2011 and handed over the business to Olive e-Business.
The campaign is being seen as an effort by the group to create a brand image. It plans to come out with a corporate campaign to spread the brand’s message to a larger set of audience.
For the record, earlier known as Dalmia Cements, the group underwent a demerger in 2010 following which it was christened as Dalmia Bharat Group.