JWT Delhi has acquired new business from two-wheeler major Hero Honda, according to informed sources. The sources aver that this business is for a new bike to be launched by Hero Honda and the account is pegged at more than Rs 15 crore.
JWT, Percept and FCB Ulka are Hero Honda's three roster agencies handling its various products.
Vivek Sayal, Hero Honda's Head-Marketing, refused to divulge any details when contacted. He simply said, "JWT has been our old agency and we are continuing with them."
Of the current brand distribution among the three agencies, while JWT handles Hero Honda CBZ, Hero Honda Joy and Hero Honda Splendor; Percept H has Hero Honda Ambition and Hero Honda Passion. FCB Ulka also won a sizeable business from the two-wheeler major in December 2004.