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JWT creates India pavilion at World Expo 2010; positive on entering Guinness Book of Records

09-July-2010
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JWT creates India pavilion at World Expo 2010; positive on entering Guinness Book of Records

Based on the concept of ‘Cities of Harmony’, the India pavilion at the World Expo 2010, being held at Shanghai, is dazzling visitors and also eyeing an entry into the Guinness Book of Records. The pavilion has been designed by JWT around the five cardinal elements – space or ether, fire, air, water and earth, representing the universe and existence.

Rohit Ohri, Managing Partner, JWT, told exchange4media, “It is indeed a great honour to be awarded this project. The World Expo theme this year is ‘Better City-Better Life’. The India pavilion brought that theme alive in a stunning way. All the countries of the world participated and we were recognised as one of the finest.”

JWT developed a structure based on the ancient theory of ‘Pancha Tatva’. The India pavilion at World Expo is a blend of the past, present and future and incorporates India’s ancient culture, heritage, art and craft in its architecture, design and decoration, while simultaneously utilising the best of modern technology.

The Central Dome of the pavilion, inspired by the Sanchi Stupa, creatively represents the philosophy of ‘Unity in Diversity’ – one of the features of India’s democracy. Almost hemispherical in shape, it has a diameter of 34.4 meters and a height of 17 meters. Ohri informed, “It is the largest bamboo dome ever created in the world. We are speaking to The Guinness Book of Records to enter this.”

World Expo is organised every five years and is the most expensive Expo in the history of world affairs. For this prestigious event, Government of India had called for a pitch in early 2009 and chose JWT to handle one of the most important projects.

There are five central theme pavilions at the Expo 2010 – Urban Footprints, Urban Planet, Urban Dwellers, Urban Beings, and Urban Dreams – exploring different aspects of urban development. The opening ceremony of the World Expo 2010 was held on April 30, 2010, and the event is scheduled for May 1-October 31, 2010. The Expo has received registrations from 190 countries and more than 50 international organisations this year.

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