JWT Chennai has bagged the creative duties of Sulekha.com following a multi-agency pitch. Rediffusion DY&R, Euro RSCG, O&M and Orchard were the other agencies in the fray for the business apart from JWT. Sulekha.com has planned an ad spend of close to Rs 10 crore. The media mix will include television, radio, press and outdoor, apart from online activities.
Anita Gupta, Senior VP and Managing Partner, JWT Chennai, confirming the development, said, “It was a tough pitch. It is our creative work coupled with our good planning strategy which helped us to win this account.’’
In addition to the offline creative and media agencies, Sulekha.com is also on the lookout for a separate online agency and a pitch for the same is currently underway.
Sulekha.com was started in 1998 by a US-based NRI, Satya Prabhakar, CEO and Founder, to help NRIs network and connect efficiently. It delves into three verticals, mainly social networking and blogging, online classifieds and local searches called Sulekha Yellow Pages.
The company set up offices in India only a year and a half ago. Since then, the brand has become quite popular in the South, particularly in IT-hubs Bangalore and Chennai.
For the record, Sulekha.com is part of Migliore Web Solutions. It is based in Austin, Texas. It gets 80 per cent of its traffic from NRIs and focuses on areas such as blogs, groups, networking, online yellow pages, online classifieds, real estate and travel.