Top Story


Home >> Advertising >> Article

JWT Chennai bags’s creative duties

Font Size   16
JWT Chennai bags’s creative duties

JWT Chennai has bagged the creative duties of following a multi-agency pitch. Rediffusion DY&R, Euro RSCG, O&M and Orchard were the other agencies in the fray for the business apart from JWT. has planned an ad spend of close to Rs 10 crore. The media mix will include television, radio, press and outdoor, apart from online activities.

Anita Gupta, Senior VP and Managing Partner, JWT Chennai, confirming the development, said, “It was a tough pitch. It is our creative work coupled with our good planning strategy which helped us to win this account.’’

In addition to the offline creative and media agencies, is also on the lookout for a separate online agency and a pitch for the same is currently underway. was started in 1998 by a US-based NRI, Satya Prabhakar, CEO and Founder, to help NRIs network and connect efficiently. It delves into three verticals, mainly social networking and blogging, online classifieds and local searches called Sulekha Yellow Pages.

The company set up offices in India only a year and a half ago. Since then, the brand has become quite popular in the South, particularly in IT-hubs Bangalore and Chennai.

For the record, is part of Migliore Web Solutions. It is based in Austin, Texas. It gets 80 per cent of its traffic from NRIs and focuses on areas such as blogs, groups, networking, online yellow pages, online classifieds, real estate and travel.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

WhatClicks promises to be an unbiased, objective, third-party audit firm that will work with advertisers and agencies alike to help build an effective and integrated digital strategy.

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video