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JWT B'lore vying for top honour at London international awards

28-October-2004
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JWT B'lore vying for top honour at London international awards

This year JWT Bangalore has already picked up three laurels at Clio, D&AD and New York Festivals - all for the work done for the apparel brand Levi's.

And now, it's turn of the London International Advertising and Designing Awards to laud the same campaigns. An international panel of judges has selected JWT Bangalore as a finalist to this year's LIAA award.

The London International Awards is one of the most sought after and prestigious recognitions for creative excellence in advertising and designing. JWT Bangalore has achieved Finalist status in the Print category for Levis' 150 Years campaign and in the outdoor category for the Levi's Low Rise campaign.

"JWT Bangalore and Levi's have struck a winning combination yet again. Our first year with Levi's also happened to be their 150th year. That way, there was a lot of learning to be done. I am proud to say that our work has not only proved effective in extremely competitive markets but has also wowed award juries - both nationally and internationally," said Dhunji S Wadia, Sr Vice President and General Manager, JWT Bangalore.

Giving comments on the work, Mukund Sharma, Creative Director at JWT Bangalore, observed, "The Levi's 150 years campaign is strong on copy. It has defied the trend of visual-led ads and yet managed to rake in awards. Copy isn't dead yet."

However, winners will be announced at the 19th Annual Awards Ceremony in London on November 8, 2004. The Awards will be presented at Sketch, a popular venue in London.

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