JWT has agreed to acquire majority stake in Mindset Advertising Pvt Ltd, a Hyderabad-based agency which had so far been a JWT associate.
Speaking on the development, Colvyn Harris, CEO, JWT India, said, “Hyderabad figures as one of the most promising cities in JWT’s growth plans, and the integration of Mindset into our global operations gives clients in the city access to the best of what JWT has to offer worldwide. It also gives them access to the services of our family of specialist companies in various communications-related fields, including media planning and buying, digital communications, activation, public relations and market research.”
Santha John will head the JWT Hyderabad operation, which has a number of blue-chip clients, especially in Hyderabad’s key sectors of IT, education, healthcare and infrastructure. John added, “We are proud to be part of JWT. We have been reputed to be ‘the best advertising brains in Hyderabad, under one roof’ and that, of course, will continue with our leadership team of Ram Gedela, Chief Executive Officer; Anvar Alikhan, Director Creative; and Mark Samuel, AVP & Senior Creative Director, firmly in place. With full access to JWT’s global resources, we now look forward to being able to offer our clients in Hyderabad an even higher level of service.”
JWT Hyderabad consists of a team of 44 people and offers a full-service range of creative services, strategic planning and execution in digital, print and television. Major clients include ADP, Airtel, and Pepsi. On the acquisition, Michael Maedel, President, JWT, said, “With the acquisition of Mindset, JWT is represented at a level that allows us to further capitalise on the opportunities developing in the market along with our clients, and to offer more advanced advertising and marketing solutions that meet clients’ needs.”