JWT Bangalore has been awarded finalist status in the New York Festivals Advertising Marketing Effectiveness (AME) Awards 2004. The agency’s entry, ‘Launch of Lipton Tea campaign’ is part of the highly competitive non-alcoholic beverage category. The award will be announced on January 29.
According to Dhunji Wadia, Senior VP and GM, JWT, the agency submitted a comprehensive case study on its Lipton Tea campaign. The Awards, being recognition of both creativity and effectivity, called for the presentation of the complete strategy behind what the campaign was, how it was executed and what the results were.
The AME Awards, in its tenth year, is the only international competition that recognizes creativity and effectivity in advertising and marketing. Being named a finalist, JWT will now go on to compete for Gold, Silver or Bronze medal in the highly competitive non-alcoholic beverage category.
This is not JWT’s first experience with the AME Awards. Last year, it brought home the Gold medal for its case study on Taj Mahal tea. Besides this, the agency has previously won four awards in the advertising category.
“The Awards truly recognize the distinction and effectivity of advertising in the market place. We are happy to get recognition for work that has worked in the marketplace, seen the sales graph go up for the brand and receive accolades from our peers both nationally and internationally,” says Wadia.
The results of the AME Awards will be announced on January 29, 2004.