Top Story


Home >> Advertising >> Article

JWT Bangalore makes the finals at AME Awards

Font Size   16
JWT Bangalore makes the finals at AME Awards

JWT Bangalore has been awarded finalist status in the New York Festivals Advertising Marketing Effectiveness (AME) Awards 2004. The agency’s entry, ‘Launch of Lipton Tea campaign’ is part of the highly competitive non-alcoholic beverage category. The award will be announced on January 29.

According to Dhunji Wadia, Senior VP and GM, JWT, the agency submitted a comprehensive case study on its Lipton Tea campaign. The Awards, being recognition of both creativity and effectivity, called for the presentation of the complete strategy behind what the campaign was, how it was executed and what the results were.

The AME Awards, in its tenth year, is the only international competition that recognizes creativity and effectivity in advertising and marketing. Being named a finalist, JWT will now go on to compete for Gold, Silver or Bronze medal in the highly competitive non-alcoholic beverage category.

This is not JWT’s first experience with the AME Awards. Last year, it brought home the Gold medal for its case study on Taj Mahal tea. Besides this, the agency has previously won four awards in the advertising category.

“The Awards truly recognize the distinction and effectivity of advertising in the market place. We are happy to get recognition for work that has worked in the marketplace, seen the sales graph go up for the brand and receive accolades from our peers both nationally and internationally,” says Wadia.

The results of the AME Awards will be announced on January 29, 2004.


Anil Uniyal, CEO, Bloomberg|Quint, on his business objectives, the reason behind pushing back the launch of the channel and more

Oracle India believes that marketing has entirely evolved because of the change in the buying process of customers

Dennis Oudejans, CEO, AdVoice, on the journey so far, targeted AdVoice networks and his vision for the company

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

Accessible luxury footwear brand Oceedee has launched its digital-first brand campaign to unveil its proposition - Strut Your Quirk

A stylish new global advertising campaign celebrating the art of living well – the ‘Art of Savoir-Vivre’ - brings to life the heart and soul of Belmond and its global travel experiences –a world full...