JWT Bangalore-led consortium has won the mandate to partner the Government of Karnataka’s Global Investors’ Meet, to be held in Bangalore in January 2010. JWT, along with its other associates, including IPAN Hill & Knowlton (PR) and Encompass (Events), will be the event, media and knowledge partners. The meet is being led by the Department of Industries and Commerce and aims at attracting both domestic and international investors to the state of Karnataka.
A tender was floated for this, which had asked for expression of interest in the primary stage. The JWT-led consortium was among the top 10 shortlisted agencies in the tender process, which saw a huge participation. The final presentation took place on technical and financial proposal, and JWT and Ernst & Young led consortiums were the final two shortlisted, with JWT bagging the business.
The size of the business could not be ascertained, but this is a big initiative from the Government of Karnataka on the lines of ‘Vibrant Gujarat’ and ‘Resurgent Rajasthan’.
Commenting on the win, Rajesh Gangwani, Senior VP, JWT, said, “This is a prestigious win for us. It is a testimony to the seamless integrated approach or full services under one umbrella, which all agencies talk about. We presented as a team with our PR and event partners, which went in our favour.”
He further informed that work would start immediately on the campaign and would entail all channels of communications, including content, positioning, key messaging, a host of PR activities, and finally, hosting the event. The aim is to attract maximum investors and position Karnataka as a favourable state for investments.