Top Story


Home >> Advertising >> Article

JWT Bangalore bags creative duties of ING Vysya Bank; account size upwards of Rs 20 cr

Font Size   16
JWT Bangalore bags creative duties of ING Vysya Bank; account size upwards of Rs 20 cr

JWT Bangalore has been assigned the creative duties of ING Vysya Bank following a multi-agency pitch. The business is estimated to be upwards of Rs 20 crore. Rediffusion DY&R is the incumbent agency. The client is still in the process of deciding on the media agency.

Confirming the development, Sonali Panda, Head-Marketing and Product, Retail, ING Vysya Bank, said, “We are looking at expanding our footprints in the Northern and Western regions of the country and through communication we want to increase our brand presence and visibility.”

She added, “We decided to go ahead with JWT as during the pitch they came up with a compelling creative plus they are a good bunch to work with.”

Rajesh Gangwani, Senior Vice President, JWT, said, “This is one of the biggest wins for us and a good start to the year. Our coherent 360-degree communication plan which we presented during the pitch based on the brief given by the client worked for us. Also, our team strength worked in our favour, which comprises clear thinking and passionate people.”

ING Vysya has a strong presence in South India and is now looking at expanding its reach in other parts of the country. That is probably the reason to call for a pitch. Till now, ING Vysya Bank has been active with BTL activities, especially with its brand associates be it Ricky Ponting or Anil Kumble, but now is contemplating on ATL communication too. The idea is to establish itself as a strong national player hence, the reason to be more visible and communicate the brand salience to a wider segment of the population.

After mapping the market, ING Vysya came up with an extensive research and the brief asked the agencies to present creative strategies for image building of the client. One of the elements that JWT focused on during its presentation was credibility, which is essential to build any brand in the banking sector.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video

Gopalan currently leads the Indonesia operations of P&G, and will be taking over from April 1st, 2018 as Al Rajwani is set to retire after 37 years with the company.