Top Story


Home >> Advertising >> Article

JWT bags global creative business of Kingfisher Airlines; account size Rs 80-100 crore

Font Size   16
JWT bags global creative business of Kingfisher Airlines; account size Rs 80-100 crore

It is proving to be a good year for JWT India. In addition to its wins at global creative festivals, JWT has also bagged the global creative duties for Kingfisher Airlines. The win comes in the wake of a multi-agency pitch. The size of the business is estimated to be in the region of Rs 80 crore to Rs 100 crore. Equus Red Cell is the incumbent agency. As is known, Kingfisher was on the lookout for a creative partner to strengthen its global operations.

Despite repeated attempts, JWT India officials didn’t offer any comments on the development. Vikram Malhotra, General Manager-Marketing, Kingfisher Airlines, too, didn’t respond to the queries sent by exchange4media till the time of filing this report. However, sources familiar with the situation informed that the JWT India team had already commenced work on the account and a round of meetings with Vijay Mallya, Chairman, UB Group, had also been conducted.

MindShare is Kingfisher Airlines’ media agency of record.

In June 2008, Rediffusion DY&R was appointed creative agency for Simplifly Deccan. Kingfisher Airlines had bought a majority stake in Capt Gopinath-led Air Deccan, which is now renamed as Simplifly Deccan. Maxus is the media AoR for Simplify Deccan.

Also read:

Rediffusion DY&R bags creative mandate for Simplifly Deccan; account size pegged at Rs 40 cr


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...