Close on the heels of winning the Kotak Credit Cards account, JWT has bagged the creative duties of Nutrine Confectionary, a 100 per cent subsidiary of Godrej Hershey Foods & Beverages Ltd. The estimated account size is well upwards of Rs 10 crore. The win comes following a multi-agency pitch involving Lowe, Publicis Ambience and Euro RSCG, besides JWT. Mudra is the incumbent agency.
Though no comments were forthcoming from officials at Godrej Nutrine, industry sources have confirmed the development.
Godrej Hershey Foods & Beverages Ltd had acquired confectionery player Nutrine Confectionary Company Pvt Ltd in June 2006. Nutrine Confectionery’s portfolio includes brands like Mahalacto, Koko Naka, Nutrine Eclairs, Superstar, Aasai and HoneyFab, all driven by mother brand Nutrine.
JWT bags creative mandate for Kotak Credit Cards; account size upwards of Rs 15 crore