JWT has bagged the creative account of Pentair Water India, a part of the $3 billion Pentair Group based in Minnesota, USA, the world leader in industrial water solutions business. Rohit Ohri, General Manager and Branch Head, JWT, Delhi, confirmed the account win.
According to a spokesperson in Pentair Water India, the other agencies in the fray were Rediffusion DY&R, Oxygen and Response Communication. The spokeperson also disclosed that the media business will be handled by GroupM. The consolidated account is pegged at about Rs 3 crore.
On the account win, Ohri said, "We made a powerful presentation on the work we have done for other brands, and that clicked in our favour."
Pentair Water has been in India for over seven years primarily catering to the industrial sector. The company is a new entrant in the consumer market here and will be competing with the likes of Eureka Forbes. "JWT is working as a consultant with Pentair Water India and would assist the company in various fronts like formulating marketing plans, conducting extensive market surveys and feasibility studies," he said.
Following a worldwide initiative and study, they have identified Indian and China as major centres to enter the domestic water solution business. "The company is seeking the expertise to launch their range of water purification solutions in India," Ohri said.
With sales close to $3 billion, Pentair comprises three core business groups: tools, water technologies and enclosures. It employs 12,000 people in more than 50 locations around the world. The treatment and transport of water, wastewater and fluids is the focus of the Pentair Water Technologies Group. The group comprises Pentair Pump Group, Pentair Water Treatment and Pentair Pool Products. These businesses share aspects of manufacturing process, applied technology, and distribution channels.